Tuesday 10 January 2012
The SportAccord World Mind Games, hosted in Beijing from December 9-16th, achieved it's key objectives with enhanced awareness, competitive success by a wide range of nationalities and an international broadcast platform using the latest technology and resources.  

‘‘The Municipality of Beijing is seeking to enhance its image as an Intelligent City. The SportAccord World Mind Games presented an outstanding exposure opportunity for Chinese educational and cultural values.’’ said Hein Verbruggen, President of SportAccord.
 
SportAccord and Beijing Sports Bureau forged an innovative partnership to ensure the 2011 World Mind Games reaches a global audience. The Beijing LOC appointed Beijing Television as host broadcaster. SportAccord appointed IEC in Sports to create an international television production and appointed Swiss Timing to provide all graphics and results.  
 
‘‘SportAccord and IEC in Sports also included the participating International Federations. The result has been innovative with expert insight and virtual software to illustrate strategy as well as expert commentary from grand masters, all designed to make the sports more accessible’’ said Vincent Gaillard, Director General, SportAccord.
 
‘‘The fruits of this partnership has been extensive broadcast on television in selected Asian, African and European markets including Ten Sports India, Setanta Africa and Starhub Singapore.  In addition four web-portals including You Tube, Daily Motion, Laola1 and IMSA site  live – streamed nearly 40 hours of content.’’ added Gaillard.
 
''We would like to thank Beijing Television for their efforts to deliver a complex TV production; the International Federations of Chess, Go, Bridge, Xiangqi and Draughts for their partnership and lastly SportAccord for their vision.’’ said Karl Samuelsson, Managing Director, APAC, IEC in Sports.
 
 
About SportAccord:
SportAccord is the umbrella organisation for Olympic and non-Olympic sports as well as for the organisers of sporting events. Renamed SportAccord in 2009, the former General Association of International Sports Federations exists as a conduit between the International Federations and the International Olympic Committee (IOC). It promotes knowledge sharing and best practise amongst the members and acts as a unifying voice for all Federations in keeping with the Olympic charter objectives.
 
 
About IEC in Sports:
IEC in Sports is a Lagardère Unlimited-owned Sports Marketing Agency, specialised in the Distribution of Media Rights to Sports Events. Headquartered in Stockholm, IEC has a global network with offices in Lausanne, Dubai, Hong Kong and Sydney. IEC represents 200+ Events per year and its major properties include the IAAF World Athletics Series (Europe/African rights), 20+ ATP Tennis Tournaments, 15+ WTA Tennis Tournaments, various FINA Aquatics Events, FIG Gymnastics Events and many other largely Olympic focused Sports and Events. 
 
For more information contact:
 
SportAccord
Nathalie Smeeman
Marketing and Communications Director This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Tel: +41 2161 23070
 
IEC  in Sports Asia Pacific
Guy Horne, Director Sports Rights
Tel:  +852 9092 2752
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