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Monday 5 December 2011 IEC in Sports has acquired all international media rights to the 2011/2012 BEKO Russian Professional Basketball League from Russian boradcaster NTV-Plus. The rights are exclusive outside of Russia and the CIS.
With the PBL basketball fans gets the massive advantage of seeing some top basketball players in action on Russian hard courts. Russia’s biggest star, Andrei Kirilenko, has reunited with his former team CSKA Moscow from where he was drafted to the NBA as the youngest player ever from Europe by Utah Jazz in 1999. NBA stars DeJuan Blair and Chris Quinn (San Antonio Spurs) together with Austin Daye from Detroit Pistons head up an international line-up which will ensure that the current season of the Russian Professional Basketball League will be one of the most memorable. Other top players: Nenad Krstic (SRB) Nathan Jawai (AUS) Loukas Mavrokefalidis (GRE) Zoran Planinic (CRO) Darjuš Lavrinovic (LTU) The league features the top ten teams in Russia, includes players from 19 nations and it is guaranteed that international interest will be high for 2011/2012 season. The regular season is already up and running and finishes in early May, thereafter the play-offs start to complete the season. “The Russian Professional Basketball league is ranked as one the best in the World and we are obviously very excited to be involved in the distribution of the media rights”, says Daniel Franck, CEO of IEC in Sports. “We believe the league has great potential and with our excellent worldwide network, we are positive that we will be able to distribute the league in many territories” continues Franck. “NTV-Plus has been a very close partner of IEC for many years, and the co-operation with the Russian Professional Basketball league further demonstrates the strong link between our companies”, says Anders Wistrand, Managing Director Europe of IEC in Sports. “We are very delighted to work with IEC on this exciting project”, says Dmitry Chukovsky, Head of Sports at NTV-Plus. “Having worked with them for almost 10 years we are confident they will do an excellent job in distributing the league”, continues Chukovsky. www.pbleague.ru/en About IEC in Sports IEC in Sports is a Lagardère Unlimited-owned Sports Marketing Agency, specialised in the Distribution of Media Rights to Sports Events. Headquartered in Stockholm, IEC has a global network with offices in Lausanne, Dubai, Hong Kong and Sydney. IEC represents 200+ Events per year and its major properties include the IAAF World Athletics Series (Europe/African rights), 20+ ATP Tennis Tournaments, 15+ WTA Tennis Tournaments, various FINA Aquatics Events, FIG Gymnastics Events and many other largely Olympic focused Sports and Events. IEC’s Unique Selling Proposition is its comprehensive knowhow in the media rights space, combined with its global nature and strong relationships with Federations and media companies around the world. IEC in Sports is able to provide strong support and a compelling media strategy to Events and Rights Owners alike. Visit www.iec.se for more information For more information contact: IEC in Sports Managing Director Europe Anders Wistrand +46 850 697 906
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