The Stockholm based agency, IEC in Sports, has acquired the international TV-rights for ATP Stuttgart and Vienna for the upcoming three-year-period.

“These two events add a strong input to our tennis programming portfolio”, Jonas Persson, CEO of IEC in Sports says.

IEC in Sports has been active in the sale and production of ATP- and WTA-events since 1996, and today represents a portfolio of more than 40 professional tennis events. IEC in Sports, together with Lagardère Sports sister company, PR Event, runs all ATP- and WTA-events in Sweden.

“Tennis is a very important part of our day-to-day business and we definitely see potential for further growth in this area”, Jonas Persson adds.

For both ATP Stuttgart and Vienna, IEC made an unexpected come back as the international media distributor. For some time, the events had been marketed by another party.

“I am happy that our 15-year-experience in the field of tennis distribution onto television had a pay off”, says Anders Björkman, Head of Tennis at IEC.

IEC’s contract is with the Austrian event company Emotions and relates to the media rights of ATP Stuttgart and Vienna.