IEC in Sports, the Lagardère owned Media Rights Agency, is delighted to announce that their new Magazine Show, Road to London, has had a great start. It has since its launch in January 2010 reached global distribution with broadcasters on all continents. In total there are close to 20 takers including Sport Italia, SBS Korea, Sport TV in Brazil and Sky New Zealand.

Jonas Persson, CEO of IEC in Sports, is positive towards the great start saying “Road to London has already gotten more attention than “Road to Beijing” had in the beginning of that that series”. 

Road to London travels with the stars of the present and the future on their journey towards the Olympics in London 2012. The program covers the major events of all 28 sports to feature in London and will also track development within the Uniting Kingdom in general and at the Games venues, providing regular updates and information to set the scene as the competition draws nearer. Viewers will get closer to the action and the stars with behind the scene footage as well as profiling stories.
 
The show is available in weekly and monthly shows in a total of 130 episodes starting in January 2010.